Here’s everything we know to selling products online. For Free.

Online sales are not a magic trick, though with the wrong product it might as well be. Trying to sell the wrong product online will be next to impossible unless you like to burn money, and if you do, then sell whatever you want, and the rest of this text isn’t for you.

The right product will sell itself, and from our experience, this is almost true. You’ll still need to do a little work and customer service because you like five stars, don’t you? But it’s nothing compared to the amount of work you’ll be doing with the wrong product.

How to find/make/invent the right product? What is even the right product?

The right product needs to answer the following questions with a resounding yes.

  • Does it solve a pain or everyday problem?
  • Is it unique?
  • Can the end user use it often?
  • Can it save people money?

If you answered all four questions with a yes, congrats, you’re ahead of 90% of the people out there.  If you only answered the first three with a yes, then the odds are still in your favor, but you have to be a little more careful. If you answered more than two questions with a no, then you might want to revisit your idea.

An uphill battle isn’t easy to win, especially when you’re just starting out. We’re not saying erase your idea from your head, but maybe you’ll want to revisit it later once you have money to burn.

You have a product in mind. So what to do next?

One word: Research.

First, you’ll want to see how much making such a product will cost you. You can use websites like Alibaba.com to begin your research, or you can contact us. We do sourcing. 😎

You’re going to want your product to be at a low cost, let’s say anything under 3 USD won’t be such a heavy investment. Then you’re going to want to see if your product would sell at your target price.

Thanks to Amazon.com this is simple to do now.

  • Find relevant or similar products.
  • See how much each product sells a month. (Amazon now shows shoppers how many units customers buy each month. See image bellow.)
  • Choose a few products selling over 100 pieces a month at high and low prices. Write it down.

If your target price lands somewhere in between, then you can keep swimming on to your new business. If you’re either on the low or high, you’re going to want to do more research. Being on the low end means competition while being on the high end means sparsity, you won’t be moving that many pieces either or.

Our advice is to talk about your product to as many people to see what they think about it.

Sidenote: You can’t charge whatever you want for a product, consumers aren’t that dumb, they would know if you’re overcharging. You’ll want to deliver as much value to them as possible while keeping healthy margins for your business. It’s a dance. We typically see 4x to 10x on the product cost vs retail price.

So you did your research, what now?

Get a prototype made.

This is where the majority of people get stuck and won’t move passed it. It’s hard to pinpoint a specific reason for this, but if you make it passed this you have a foot in the door. It will be maybe the hardest part of the whole experience. This is where you must learn to let go a little and trust the experts. Sometimes, your product can be made exactly the way you want it, especially if it’s a simple one. Otherwise, you’ll need to adapt to the capabilities or the manufacturer to your own budget.

Depending on the complexity of your product, prototypes can range from a few hundred dollars to a few thousand dollars.

It’s all worth it.

Once you have your prototype, you’re going to want to Patent or check if it’s even possible to do so. This is completely up to you and the kind of money you have. It is our belief, that if you’re going to Patent your product, then you must have money to defend your Patent. Patent or not people will copy your product, and they will sell a similar item until you take them to court. Don’t get us wrong, Patents are useful and can/will prevent mega-large corporations from selling a product like yours, (They don’t want/like to get sued). But unless you sell millions of dollars of products they won’t think about it to start with, and by then hopefully you are smart enough to have another product in the works. This all depends on your very unique situation. Do what feels right to you.

Right around here, you’re going to want to think of a name for your new company or product and come up with a logo for it. More on this later. Make sure the logo is somewhere on the product and packaging. If you have 30-80 bucks lying around secure the website domain. You won’t need it right away but it’s always good to have a professional email.

Patent or not the step is to place your first Bulk order.

At this point you’re already almost done, you’ve done the footwork and you have an idea whether your product will sell or not. Hopefully it does sell. But while you wait for your bulk order, here are some additional steps that will get you ahead of the game.

Do not wait until you receive your product for these next steps.

Get a Trademark with the company or logo you thought of for your product. This is essential to selling on Amazon.com or Walmart. You don’t want to be considered a reseller and there will be so much more tools available to you just by doing this step. You can go to TaylorBrands.com and get your trademark there. Not to mention your LLC, and EIN number which you’ll need to get before you start selling. But don’t worry, using Facebook is probably a lot harder than getting these things so you’ll be just fine.

To recap, you must get a Trademark, LLC, and EIN. (You’re not limited to LLC, it can be a Partnership, Corporation, or Enterprise, please do your research. Don’t fall for the tax thing.)

After completing the above steps you’re basically done with all the hard parts and paperwork. We’ll move on to getting your product and opening your first listing.

So your product is on the way, what now?

If your prototype was good enough, then you can go ahead and get pictures taken. Look up any successful listing, on Amazon.com and you’ll see one thing in common. Great pictures.

You’ll need great pictures for your product as well. If you happen to be a photographer or know one. We’ll congratulations, this is an unfair advantage, you saved $500-600 bucks. You can always look online for this service or contact us. We do that too. You only need 7 great pictures of your product going over all the features.

You can also start writing your listing, regardless of where you’re planning to sell, you’re going to need great text. Keep in mind that no one knows your product better than you, and you’re the best person to write about it.

You don’t need to sales pitch all you need is to talk about how will your product benefit them. That’s it.

The title should be 100 to 150 characters long and should describe the product in ways a potential customer would look for something like the product you’re selling online.

Then you’ll need 4-6 bullet points describing the product features in detail and again how will it help the potential customer.

Finally, you’ll need a paragraph to explain why this product was created and how can it help the person.

And that’s it.

Once you get your product, you can head on over to amazon.com and Get started selling on Amazon.

Amazon does a great job at guiding you through the process. But if you have any questions, and you decided to source from us you can always drop us a line.

Thank you for reading. Good luck on your ventures.